What's happening online...

Brands now realize how important it is for them to be present online. The online sphere is now getting more and more cluttered as the big players start to take the lead and acquire premier properties to reach their target market. Slowly, they start to rechannel traditional advertising monies to online. It is not really that big of an adspend but I guess the foot on the door has already been set to place.

At this point, it is still a circus in the online media buying and selling industry. Perhaps I'll write about this when I have more time in the future.

Anyway, the reason why I'm posting something now is to share to ya'll this. Well, i guess here is a basic map for you big boys as to how to reach your basic yet very active target market online.

But of course the map above is very western oriented but still applicable in many points.

Here as well is a very good article from BusinessWeek.

Have fun, ya?